(Our ‘Webhook listener plugin’ previously known as ‘Survey plugin’. This change does not affect the current subscriptions.)
Nowadays, technical data flow between different systems using webhook calls is quite common. While the Mautic marketing automation software can easily initiate such calls, it cannot receive them at all. The basic goal of our plugin is for our marketing automation system to not only be able to receive such calls, but to do so in the most sophisticated way imaginable.
Due to the solution of the Mautic plugin ‘Webhook listener’, it is possible to transfer data to Mautic with a backend call, even when filling out the questionnaire of an external questionnaire system, thus, due to the appropriate security, with a reliable and unforgeable recording of the questionnaire completion.
Data connection between software can be conveniently implemented using the currently available API calls. Accordingly, the Mautic client-side JavaScript API can be used in many ways, however, its implementation may require programming knowledge, and it is not always possible to run client-side JavaScript in all questionnaire filling systems. In any case, the backend call is recommended for submitting sensitive data, which does not appear in the user’s browser at all in the case of a direct connection between two systems.
A webhook is a data exchange between servers, which is initiated by one party and received by the other, and in contrast to normal API use, its data structure is limited, which is typically determined by the party initiating the webhook, and the receiving party processes it accordingly. Due to their easy and safe operation, webhooks are now widely used.
The ‘Webhook listener plugin’ is a sophisticated webhook receiver that registers the data traveling in the calls directly in the ‘contact fields’ of our Mautic, but it can also handle it differently as filling out a Mautic form. Due to the latter solution – in addition to the extensive configurability – its functionality is perfectly suitable for receiving data from external questionnaire server systems, thus expanding the ability to enter the data managed in our Mautic almost without limits.
Our plugin, in addition to being able to receive data from any external system in webhook calls, can also receive data from a ‘LimeSurvey’ or even from a ‘Chatfuel’ chatbot with just a few clicks – as an external data requester | questionnaire system – handling incoming data as native form filling.
So that our possibilities don’t end here, our extension equips our Mautic with such great additional ‘form actions’ as…
…with the help of which our CRM-like usage capabilities can increase by orders of magnitude.
